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Is a points-based loyalty program worth the effort for a D2C brand, or is it a distraction from bigger problems?
Points programs earn their keep once you have real repeat-purchase behaviour to reinforce - if under roughly 20-25% of your customers are already c...
How do I turn my best customers into brand ambassadors instead of just paying influencers for posts?
The strongest ambassadors are identity-driven, not payment-driven - someone who already tags your brand unprompted will out-convert a paid creator ...