Money, pricing & unit economics
Financial modeling & forecasting
See the cash before it surprises you.
How do I build a basic financial model for my D2C brand from scratch?
Start with one connected sheet: traffic → conversion → AOV → revenue on top, COGS/shipping/payment/RTO/ad-spend underneath, rolling up to a monthly...
What's the difference between a P&L, a cash flow statement and a balance sheet - and which one actually tells me if I'll run out of money?
Your P&L can show a profit while your bank account hits zero, because inventory purchases, GST timing and marketplace settlement cycles don't show ...
How do I calculate my cash runway, and how do I know when I need to raise or borrow?
Runway is simply current cash divided by your average monthly net burn over the last 3 months - and you should be recalculating it monthly, not onc...
Should I take on debt (working capital loans, invoice financing) instead of raising equity to fund inventory?
For a recurring, predictable need like inventory - not for burning on unproven ad spend - debt is almost always cheaper than equity, because you're...
What are the biggest financial modeling mistakes D2C founders make?
The three recurring ones: modelling revenue growth without modelling the cash marketing consumes to get there, forgetting that inventory purchased ...
What finance tools should a lean D2C team actually use to track cash and forecasts?
You don't need enterprise FP&A software at ₹1-10 crore scale - a well-built Google Sheet, refreshed weekly, beats most paid tools until you have a ...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
Founder mental health, burnout and loneliness
Co-founder dynamics, equity splits and conflict
Founder pay, personal finance and mixing personal and business money
eChai Partner Brands
