What's the difference between a P&L, a cash flow statement and a balance sheet - and which one actually tells me if I'll run out of money?
Your P&L can show a profit while your bank account hits zero, because inventory purchases, GST timing and marketplace settlement cycles don't show up as expenses when you spend the cash - they show up when goods sell. The cash flow statement is the one that actually predicts a crunch; the balance sheet tells you what you own and owe at a point in time. Indian D2C founders who watch only the P&L are routinely blindsided by a cash crisis their income statement never warned them about.
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3 resources, 3 link-checked.
📖 Book
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Flips the standard margin conversation on its head, allocate profit first, then run the business on what's left, which forces real cost discipline instead of hoping margin appears at year-end.
Purpose-built for the cash flow statement specifically - the document most founders skip in favour of the P&L, and the one that actually warns you before you run dry.
A forecasting-specific companion to the general modeling articles - useful for the founder who has a model built but needs to get better at the forward-looking assumptions that drive it.