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Money, pricing & unit economics

What's the difference between a P&L, a cash flow statement and a balance sheet - and which one actually tells me if I'll run out of money?

Your P&L can show a profit while your bank account hits zero, because inventory purchases, GST timing and marketplace settlement cycles don't show up as expenses when you spend the cash - they show up when goods sell. The cash flow statement is the one that actually predicts a crunch; the balance sheet tells you what you own and owe at a point in time. Indian D2C founders who watch only the P&L are routinely blindsided by a cash crisis their income statement never warned them about.

Go deeper

3 resources, 3 link-checked.

📖 Book
✓ Link checked Paid Beginner

Flips the standard margin conversation on its head, allocate profit first, then run the business on what's left, which forces real cost discipline instead of hoping margin appears at year-end.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

From amazon.com by Mike Michalowicz

  • Allocate profit as a percentage before covering expenses
  • Forces visibility into true product-level profitability
  • Widely cited by small-business owners for cash discipline
Open amazon.com
📋 Template
✓ Link checked Free Beginner

Purpose-built for the cash flow statement specifically - the document most founders skip in favour of the P&L, and the one that actually warns you before you run dry.

Free Ecommerce Cash Flow Statement Template

From clear.co by Clear.co

  • Weekly and monthly cash flow views, not just annual.
  • Separates operating, investing and financing cash flows for an ecommerce business.
  • Free in both Google Sheets and Excel formats.
Open clear.co
📄 Article
✓ Link checked Free Intermediate

A forecasting-specific companion to the general modeling articles - useful for the founder who has a model built but needs to get better at the forward-looking assumptions that drive it.

D2C - Ecommerce Financial Forecasting

From info.woolman.io by Woolman

  • Forecasting accuracy depends more on assumption quality than model complexity.
  • Revisit and re-forecast on a rolling basis rather than once a year.
  • Tie forecast assumptions back to actual channel-level performance data.
Open info.woolman.io

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