Launch & get your first customers

Your first 100 orders

The unglamorous moves that get you to 100.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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How do I know if my first 100 orders actually mean I have product-market fit, or if I just got lucky? Look past the order count at who's reordering and who's referring - 100 orders from 100 strangers who never come back tells you less than 40 orders... Intermediate 3 resources →

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