We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1016 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow organically & retain

Influencer & affiliate programs

Ongoing creator engines, not one-off posts.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Just-Launched Founder Marketplace Seller Scaling Brand Bootstrapped Side-Hustler Product Person Creator-Led Founder Tier-2/3 Founder

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Should I spend my budget on micro-influencers or go big with a macro/celebrity influencer for my D2C brand? For most early-stage Indian D2C brands, micro and nano creators (10K-100K followers, roughly Rs 3,000-Rs 68,000 a post depending on niche - numbers... Beginner 4 resources → Which influencer marketing and affiliate platforms should I actually be using in India? For discovery and campaign management, Kofluence (750K+ creator network), Winkl and Grynow are the workhorses most Indian D2C brands run their gift... Beginner 4 resources →
eChai Partner Brands The partnership →