Sell on marketplaces & offline

Going offline: retail & trade

Modern trade, GT, and your own stores.

Level All Intermediate Advanced
Market All India Global
Category All Beauty & Personal Care Food & Beverage Wellness & Nutraceuticals Home, Kitchen & Decor Category-agnostic
Who's asking Everyone Scaling Brand Omnichannel Operator

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General trade vs modern trade, where should I start, and how do the margins actually work? General trade (kirana stores) still moves 70-75% of India's FMCG volume and has lower entry costs, but it runs through a layered chain, manufacture... Intermediate 3 resources → How do I get a distributor or stockist to actually push my brand in general trade? Distributors have zero built-in motivation to prioritise a new D2C brand over the established FMCG names already generating them volume, you have t... Advanced 3 resources →
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