We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1023 founders registered. Any city that reaches 20 interested founders is on too. See your city
Launch & get your first customers

Pre-launch & building an audience

Have people waiting before you open the doors.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

Showing 3 of 6 questions. Clear filters

How do I build an audience before I even have a product ready to sell? Start the audience before the SKU - post your process, your problem statement, and your prototype on Instagram/WhatsApp from day one, because the f... Beginner 4 resources → How many people do I actually need on my waitlist before I launch in India? There's no magic number - a few hundred real, warm signups who've said what they'd buy beats 10,000 cold emails from a giveaway. For a first India ... Beginner 3 resources → What's the fastest way to start a WhatsApp/Instagram following before I even have inventory? Post the making-of, not the finished product - sourcing trips, sample fails, packaging tests - because process content earns saves and shares that ... Beginner 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands The partnership →