Operations, shipping & CX

RTO, returns & COD management

The silent margin-killer, control the return.

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Who's asking Everyone Maker / Artisan Just-Launched Founder Scaling Brand Omnichannel Operator

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What is RTO and why is it quietly killing my D2C margins? RTO (Return to Origin) is when a shipped order never gets delivered and comes back to you, the customer cancels in transit, refuses the parcel, or ... Beginner 4 resources → What's a normal RTO rate in India, and how do I know if mine is too high? Directionally, Indian e-commerce runs roughly 20-25% RTO on average and can spike toward 40% in fashion, home, and during festive quarters (GoKwik,... Beginner 4 resources →
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