Operations, shipping & CX

RTO, returns & COD management

The silent margin-killer, control the return.

Level All Beginner Intermediate Advanced
Who's asking Everyone Maker / Artisan Just-Launched Founder Scaling Brand Omnichannel Operator

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Should I even offer COD, or just go prepaid-only? Going prepaid-only is the cleanest way to kill RTO, but in India it can also kill 40-60% of your orders, COD still drives roughly half of D2C deman... Intermediate 4 resources → How do I actually reduce RTO and block fake or fraudulent COD orders? Attack it at three points: before checkout (flag risky orders, OTP-verify COD, disable COD on high-RTO pincodes), before dispatch (address validati... Intermediate 4 resources → How do I convert COD orders to prepaid, and what is partial COD? The two levers are incentives and friction-removal: offer a small prepaid discount or free shipping, then send a WhatsApp/SMS nudge with a one-clic... Intermediate 4 resources →
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