We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1024 founders registered. Any city that reaches 20 interested founders is on too. See your city
Scale, fund & exit

Scaling 1Cr to 10Cr to 100Cr

What breaks, and what to fix first, at each level.

Level All Beginner Intermediate Advanced
Category All Beauty & Personal Care Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person

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What changes operationally between ₹10 crore and ₹100 crore - what worked before stops working? Marketing efficiency typically weakens around ₹20 crore as your best-performing audiences saturate, operational cracks show up near ₹30 crore (ware... Intermediate 3 resources → Why do most Indian D2C brands get stuck and never cross ₹100 crore? Roughly 60-65% of Indian D2C brands remain stuck in the ₹1-50 crore band; the common thread isn't lack of demand, it's under-investment in retentio... Intermediate 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
eChai Partner Brands The partnership →