Money, pricing & unit economics

Unit economics & contribution margin

Do you make money on order number one?

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

Showing 2 of 7 questions. Clear filters

What is contribution margin for a D2C brand, and what do CM1, CM2 and CM3 mean? Contribution margin is what's left from an order after the costs that move when you sell one more unit; in Indian D2C the convention is to stack it... Beginner 4 resources → How do I model my D2C unit economics in a spreadsheet, and how many orders do I need to break even? Build one row per order: net price after discount, minus COGS, shipping, packaging, payment fee, an RTO/returns allowance and allocated CAC - that ... Beginner 4 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
eChai Partner Brands