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Forbes India

3 resources from Forbes India we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

The cleanest plain-English explainer of how ONDC actually works end to end, from a credible business publication rather than a vendor with a seller app to sell you.

ONDC Explained: What Is It, Top Buyer and Seller Apps, and More

From Forbes India by Forbes India

  • Explains the buyer app / seller app / network participant structure simply
  • Lists major buyer apps currently live on the network
  • Good first read before evaluating any specific seller app
Open forbesindia.com →
Answers What is ONDC, and why should a D2C brand actually care?
📄 Article
✓ Link checked India Free Intermediate

Zooms out to the profitability-over-growth shift defining Indian D2C, the mindset you need to evaluate whether a hot channel like q-comm is building a business or just buying vanity GMV. (Not fetched in review; verify URL before publishing.)

India's D2C Journey: After Rapid Scale-Up, Why It's Now All About Discipline

From Forbes India by Forbes India

  • The 2025 D2C narrative is discipline and contribution margin, not top-line
  • Channel choices should be judged on unit economics, not GMV
  • Sustainable EBITDA is what strategic acquirers reward
Open forbesindia.com →
Answers How much budget do I actually need to start Meta ads for my brand in India? What ROAS should I realistically expect from Meta ads for my D2C brand? How big does my brand need to be before quick commerce makes sense? What are the working-capital, fill-rate and payment-cycle traps on quick commerce? What does the next phase of India's D2C market - D2C 3.0, quick commerce - mean for how I should plan scaling?
📄 Article
✓ Link checked India Free Beginner

Fireside's Kanwaljit Singh has backed Mamaearth, boAt, Yoga Bar and Vahdam, so his read on where headroom remains, ayurveda, wellness, home, specialty tea, premiumising FMCG, carries real weight. A morale-and-map read for anyone worried every good category is already taken.

You Can Still Build Many Hundreds, If Not Thousands, Of Brands In India: Kanwaljit Singh

From Forbes India by Kanwaljit Singh (Fireside Ventures) via Forbes India

  • India still has room for hundreds of new brands where consumer insight meets execution
  • Premiumisation and category expansion (ayurveda, wellness, home, tea) are the open lanes
  • Startups' edge is speed of launch and iteration versus incumbents
Open forbesindia.com →
Answers Which product categories are actually good for a new D2C brand in India right now?
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