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Why we picked it Makes the uncomfortable-narrow argument plainly: 'athletic wear' is a war you lose, a specific sub-segment is a market you can own - a useful gut-check before you write your own positioning statement.
How to Stand Out in a Crowded Startup Market
From Startupik
- Argues for going uncomfortably narrow rather than broad at launch
- Explains how narrowness makes marketing cheaper and word of mouth faster
- Warns that 'for everyone' positioning usually connects with no one deeply
