Ecommerce in India has moved past the marketplace and D2C boom phase. Customer acquisition is harder, margins are thinner, and the basics of brand building matter again. At the same time, more founders from outside pure consumer brands are looking at ecommerce as a serious channel to add, whether they are coming from services, manufacturing, B2B, or offline retail.

This session brings founders together for an honest conversation on what it takes to build and scale on ecommerce today. The room gets into picking the right channel mix across marketplaces, D2C, and quick commerce, getting to the first 1,000 customers, unit economics, paid and organic mix, building repeat purchase, working with manufacturers and supply chains, handling returns, and scaling revenue meaningfully.

Open to founders already running ecommerce, D2C, and consumer brands, and also to founders from other categories thinking about adding ecommerce as a channel. Useful for anyone trying to figure out whether the channel fits their business and how to build it without burning capital.

Format is conversational. A few founders share what they are working on, the rest of the room jumps in with questions and notes from their own building. Bring a problem you are sitting on, leave with sharper ways to think about it.