James Routledge (founder of Sanctus) About failure 2025

Founder Startup Grief

Routledge built and wound down Sanctus, then wrote the piece almost nobody writes: the one that treats the end of a company as a real bereavement, not a LinkedIn lesson. His line 'you will need to grieve, lean into the sadness' and his warning about founders who 'skip the funeral' and pay for it later is exactly the permission this question is about. He also gives you the how: ending conversations on purpose, a transition ritual, celebrating the thing before you move on.

Read the whole thing at jamesroutledge.co ↗

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James Routledge (founder of Sanctus)

Published on

17 February 2025

Published by

James Routledge (founder of Sanctus)

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