The Startup CEO Show About failure 2025

Why Startups Fail Due to Co-Founder Conflict and How to Fix It (with psychologist Matt Jones)

A market-size fight is rarely just about the numbers, it is often power, recognition, and who gets the final say wearing a spreadsheet as a costume. Psychologist Matt Jones, who works with founding teams and wrote The Cofounder Effect, walks through how to have the disagreement without damaging the relationship: contain the conflict, use non-blaming language, and translate the operational dispute into what is really going on underneath. Listen to this before your next hard conversation so the argument stays about the market and not about each other.

Read the whole thing at markmacleod.me ↗

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The Startup CEO Show

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4 November 2025

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The Startup CEO Show

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