YouTube (Harvard Innovation Labs) About failure
Why Startups Fail (with Tom Eisenmann, Harvard Business School)
Eisenmann studied a large set of real startup post-mortems, so this talk turns 'no market need' from a cliche into concrete, memorable patterns you can actually watch out for. He is honest that the most common killer is building something before confirming enough people want it, which is exactly the trap that sinks the first-customer stage. Use it to recognize the shape of the mistakes early, while they are still cheap to fix.
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