Founder Notes D2C & consumer

Rajan Anandan's post on X, curated on eChai

  • New launch Curated from X →

    Rajan Anandan is managing director at Peak XV Partners and runs its Surge programme. EDT makes products for the Indian home, and DIEM, its new coffee machine, is from Naiyya Saggi's team there.

    Rajan Anandan Rajan Anandan

    A truly unique consumer brand being built from India! @edtworld blends great design with the right technology to solve real, unmet needs in the Indian home.

    DIEM, their new coffee machine, is simoply stunning! Shaped by their community, it makes great coffee easy from day one and grows with you.

    Just bought one myself and would recommend it to anyone who loves their coffee! @naiyyasaggi & team, brilliant work!

    Insider pricing is live for a limited time:

    edtworld.com DIEM
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