After a thoughtful review, McDonald's has decided to end our current partnership with IBM on AOT and the technology will be shut off in all restaurants currently testing it no later than July 26, 2024.
Curated from restaurantbusinessonline.com · 17 June 2024 →
McDonald's and IBM began working on automated order taking in 2021 and had it in more than a hundred restaurants. Through 2023 and 2024 clips circulated of it adding hundreds of chicken nuggets to an order, putting bacon on ice cream and refusing to stop. The memo quoted above went to franchisees in June 2024 and the technology came out by the end of July. McDonald's has not abandoned the idea and said it would look for a broader voice ordering solution. Worth reading next to the Taco Bell case, a year later and at five times the scale, which reached the same conclusion by a different route.