Been thinking about “pivots” today.
Many of the best companies I have been lucky enough to get involved with are pivots.
Fates Forever (game) -> Discord
Cicada (education) -> Musical.ly
Fanbase (sports fans) -> Nextdoor
Odeo (podcasts) -> Twitter
These are all great outcomes and durable companies.
In each case a strong team formed and built something together. It was an interesting and strong product but didn’t catch on.
Instead of giving up, the teams kept going. Decided to find something new. Follow new threads.
In the case of each of the pivots, they immediately could sense the difference and the product started engaging users. Communities formed. Retention persisted.
Because they had done the first, they were better off the second time and knew to lean in
So if you don’t get it all right in your first product, don’t give up. If you have a great team together, lean in to what you like, what you have learned, and go for something new. You’ll know when you know.
And I feel lucky to have been part of these journeys