Founder Notes

Desmond Lim's post on X, curated on eChai

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    Desmond Lim runs Workstream, HR and payroll software for hourly businesses, and he leads with the number most fundraising posts leave out: 126 investors turned down his first round. The raise that followed, 12 term sheets in nine days for $48M, is the one Business Insider wrote up in 2021. He posted this asking which fundraising question to answer first, then spent the day answering what came back, so what follows is his post and the exchanges under it. Most of what a founder here hears about raising arrives second hand; this is the person who did it answering, with his own stage benchmarks attached.

    Desmond Lim Desmond Lim

    126 investors turned me down during my first fundraise 😤

    A few years later, we received 12 term sheets in 9 days fr Founders Fund, Kleiner, Lightspeed & more, raising $48 M.

    3 things I learned:
    - Do not pitch investors the same way you pitch customers. Big mistake.

    - Raise when you can, not when you need

    - When fundraising, give it 100%. When you’re not, give it 0%.

    I’ve now raised $120M and will share the worst & best learnings over next few posts!

    What fundraising question should I answer first?

    Questions founders asked, and the answers

    dusan

    dusan @dupanos

    really good read. what changed in the pitch between the 126 nos and the term sheets

    Desmond Lim

    Desmond Lim

    ^^ other than 3 pointers above
    - focused on product building
    - doubled down on growth

    David_Y (We’re hiring)

    David_Y (We’re hiring) @David_MetaWorld

    120M is huge! When do u think is the best time to talk with top VCs like Founders fund?

    Desmond Lim

    Desmond Lim

    Thanks @David_MetaWorld - best timing is when you don’t need the funding. When you have immense traction, strong PMF and just need more fuel to add to growth

    heyPeter🐰

    heyPeter🐰 @dreambig_peter

    What traction needed for raising?
    What investors want vs customers?
    What is ā€œcanā€ in ā€œraise when you canā€
    Alchemy founder told me when he raises, he books 20 calls a day, for straight few days. How do get those meetings in the very beginning?

    Desmond Lim

    Desmond Lim

    1) Based on your round. For pre-seed / seed, sometimes $0 revenue > revenue

    Generally it’s less about overall topline #, but more based on growth rate

    2) Investors vs customers = investors care about market, team, product

    Customers want a product that solves their pain

    Steve S

    Steve S @stevesalstrand

    What kind of traction in B2B SaaS do you feel investors care about more? Some I talk to want to see MRR while others want to see pilots/adoption

    Desmond Lim

    Desmond Lim

    Based on the stage

    seed - used to be $0 - $0.5M ARR
    series A - used to be $0.5M to $2M ARR
    series B - used to be $1M - $10M ARR

    But growth, traction, usage and markets can change all of these, @figma raised their series B with zero revenue, same for @OpenAI & more!

    israelchukwuma__

    israelchukwuma__ @SonofDKing_

    What makes investor invest in pre revenue start up? How do you find these investors?

    Desmond Lim

    Desmond Lim

    Thanks for question!
    - before revenue, it’s all about team, founders, market!
    - have an incredibly strong team
    - focus on a big market
    - have a strong cofounder

    Product matters a lot too of course!

    Deep Insight Labs

    Deep Insight Labs @DeepInsightLabs

    1) I’ve heard this advice to compress the meetings with investors. Is it that easy to arrange these meetings though? What preparations and how long did it take to set it up in your case?

    2) Does raising from angels first help with subsequent raising from VCs?

    Desmond Lim

    Desmond Lim

    2) yes it does, raising from angels do help to build up momentum

    1) get warm intros from 2) angels & other advisors, founders that you know of

    Run it like a sales process

    Broaden funnel from very top then drill it downwards from there on

    israelchukwuma__

    israelchukwuma__ @SonofDKing_

    I need to meet angels. How do I do it?

    Desmond Lim

    Desmond Lim

    Start from your family friends and customers, people who know you!

    sos

    sos @sosonchain

    hearing 126 nos and still pushing is incredible mental strength!

    how did you stay focused and inspired after each rejection?

    Desmond Lim

    Desmond Lim

    - focus on each pitch as a learning lesson
    - iterate your pitch each time
    - understand you only need 1 yes

    Dawn Yang

    Dawn Yang @dawn_sharding

    A surprising twist from the founder: the 126 investors who rejected you actually added points to your life's score, haha.

    Desmond Lim

    Desmond Lim

    Yes! If you take each rejection as a learning lesson you will actually grow from it!

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