Vanshita Tekwani on eChai Founder Notes

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  Colossus 13 September 2026

  Profile of Mark Zuckerberg →

  Jeremy Stern, the editor-in-chief of Colossus, spent a summer around Mark Zuckerberg: a morning in the fighting studio at Lake Tahoe, the AI glasses launch in New York, a sitting with his parents, and Shabbat dinner with his family. The profile turns on what scholars call the dictator’s dilemma, the ruler whose court stops telling him what he does not want to hear, and Stern reads Zuckerberg’s habits against it: the direct reports of his direct reports, the outsiders invited in to argue, three mornings a week of getting punched. It also tells the eleven weeks after Llama 4, when he folded FAIR into Meta Superintelligence Labs and replaced a decade of AI people and strategy, and asks his competitors to steelman the case that he wins. The extract is that problem stated whole, and anyone who has been the last word in their own company for a few years will know the shape of it.

  Jeremy Stern

  The idea is simple and intuitive: The more power a man acquires, the more his empire expands, the more he depends on other people for information about everything from his own court to the furthest reaches of the empire. And yet through fear or awe or self-preservation, those people often become less willing to tell him what they think he doesn’t want to hear, leaving him increasingly insulated from reality even as the consequences of his decisions become larger, and as the barriers to believing one’s own bullshit fall away.

  Profile of Mark Zuckerberg on the reading room →

• Koushik Chitrapu Incubez 2d

  Something happened at the DraperU India (formerly Draper Startup House Hyderabad) GTM session by eChai Ventures recently.

  While discussing GTM alongside Sandeep, Farhan and Akshay, answering questions from founders in the room, I realised something..

  I miss doing this.

  Not talking about GTM.

  Actually sitting with a business, understanding the product, questioning the positioning, figuring out who really needs it, finding the entry point and building the route to market.

  It’s been a while since I worked on someone else’s GTM full-fledged.

  The last few years have understandably been consumed by building Incubez.

  But thanks to my co-founder and an incredible core team taking greater ownership of what we are building, I now have a little bandwidth to challenge myself again and I want to use some of it to stay connected to my roots.

  So, I am opening myself up to personally work on a few GTM mandates with startups/brands.

  And I come back to GTM with a very different arsenal today.

  Building Incubez has given us exposure to 250+ startup & brand stories, a strong media Discovery engine and collaborations with 30+ ecosystem hubs.

  So my GTM today doesn't necessarily end with strategy on a deck.

  Where there is a fit, we could potentially activate media, distribution, ecosystem access, partnerships and market connections to help the strategy actually take off.

  This isn't me starting another consulting business. :)

  It’s me wanting to keep my GTM muscle alive, challenge myself with businesses outside my own, and hopefully create a few interesting outcomes along the way.

  If your startup/brand is currently at a GTM inflection point, DM me.

  I’m picking only a few to work on personally.

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  Originally on LinkedIn →

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  Bhavik Chavda impler.io 2d

  Spoke about GTM at eChai Ventures surat event today.

  It was worth discussing, as even after a decade of GTM, it's still evolving, and one of the most fascinating things shared was IVP.

  Thanks Akash Radadiya and Manoj Adwani for giving me the chance to share my learnings in GTM. It was a pleasure sharing my experience with the community.

  Here's what we discussed:
  🔹IVP (Initial Viewable Persona). In content marketing, don't create content just for your ICP. Create it for the IVP, the audience that sits in the same groups as your ICP. They are the ones who share your content with your ICP.
  🔹Founders and executives should keep talking to users as a priority. What users tell you, no advisor can.
  🔹When starting, go with a low-cost channel like outbound and DMs, rather than jumping straight into paid ads.
  🔹Figure out the right messaging first, then scale the channel.
  🔹Keep experimenting with different ICPs and user groups at the same time. You'll be surprised how well it can go.
  🔹It's okay to give value to channel partners when they're bringing you the business. It can grow into a good channel over time.

  Being omnipresent is a good thing. You should be found everywhere your customer is. Spend your money and effort there once you've found PMF. Pre-PMF, focus on one or two channels.

  Glad to hear Sharib S., as he shared his experience and learnings. Nice meeting Sanket Kumar, Ravi Gandhi, and many others.

  What do you think about GTM?

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  Originally on LinkedIn →

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