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Ashley Beauchamp, a conductor in London, was trying to find a parcel. DPD's chatbot could not tell him where it was, could not pass him to a person and could not give him a phone number, so he asked it to write a poem about how useless it was, and it did. It also swore on request and called DPD the worst delivery firm in the world. His post passed a million views in a day. DPD disabled the chat element the same week and said an error had been introduced by a system update. Nothing was hacked here: the bot did exactly what it was asked, under the company's own name, on the company's own site.
Ashley Beauchamp
Parcel delivery firm DPD have replaced their customer service chat with an AI robot thing. It’s utterly useless at answering any queries, and when asked, it happily produced a poem about how terrible they are as a company. It also swore at me. 😂
Ashley Beauchamp's post on X, curated on eChai
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