The hardest part of GTM isn’t finding a channel.
It’s figuring out why someone should choose you in the first place.
Yesterday, I had the opportunity to speak at eChai Ventures “GTM & Distribution for Startups” conversation in Bengaluru, alongside Vinamra Agrawal, with Penchala Tharun moderating.
What stayed with me wasn’t the stage, but the conversations that happened around it.
Being in a room full of founders brought up some of the most real questions around building and scaling a startup:
→ How do you find your first 10 customers?
→ When should you focus on distribution vs. building more product?
→ How do you know if your positioning is actually working?
→ Which channels are worth doubling down on?
→ How do you turn customer conversations into a repeatable GTM engine?
These are questions I find myself thinking about every day through my work at Immigram, where we help founders and businesses simplify international expansion, immigration and relocation.
And working with businesses looking to expand across markets has reinforced something for me:
Going global isn’t just about entering a new market. It’s about getting your positioning, audience and distribution right for that market.
Because ultimately,
A great product doesn’t automatically create distribution.
You need to understand who it is for, why they should care, where they are, and how you can consistently reach them.
That’s where GTM gets interesting.
A special thank you to Jatin Chaudhary for giving me this opportunity and creating a platform for such meaningful conversations. I’m genuinely grateful to be part of it. 🙌
Thank you, Tharun and Vinamra Agrawal for making the conversation so insightful and engaging.
And to everyone who showed up, asked questions, challenged ideas and stayed back for conversations - thank you. Those interactions were truly the highlight of the day.
Leaving with new perspectives, new connections, and even more excitement about GTM, Product Marketing and Growth.
A few moments from the day ↓
