We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 971 founders registered. Any city that reaches 20 interested founders is on too. See your city

Founder Notes

Jeremy Stern's post, curated on eChai

More Founder Notes

  • Vanshita Tekwani Vanshita Tekwani the social whiz 9h

    Last Saturday, I attended an eChai Ventures session on GTM & Distribution for Startups, and I genuinely enjoyed this one.

    What I liked most was that the session didn’t start with someone coming in and simply giving us their insights.

    It started with us.
    What are you building?
    Where are you stuck?
    What problem are you currently facing?

    And then the conversation went from there.

    The speakers shared what worked for them, what didn’t, mistakes they had made, and how they would approach some of the problems people in the room were facing.

    And I think there’s a huge advantage in that.

    Sometimes you can avoid a few mistakes simply because someone else was open enough to talk about theirs.

    Manoj Adwani, who was hosting the session, kept adding his own experiences throughout the conversation. Even people in the room were sharing what they had tried and what they had learned.

    So it never really felt like a one-way session. It felt more like a room full of people comparing notes on building businesses.

    For me, especially at a stage where I’m building, experimenting and trying to understand as much as I can about business and the market, these are exactly the kind of rooms I want to be in more often.

    You come with your own problems, hear how someone else dealt with theirs, question a few things you’re doing, and leave knowing a little more than you did before.

    Definitely a Saturday well spent😁✨

    Originally on LinkedIn →

  • Koushik Chitrapu Koushik Chitrapu Incubez 2d

    Something happened at the DraperU India (formerly Draper Startup House Hyderabad) GTM session by eChai Ventures recently.

    While discussing GTM alongside Sandeep, Farhan and Akshay, answering questions from founders in the room, I realised something..

    I miss doing this.

    Not talking about GTM.

    Actually sitting with a business, understanding the product, questioning the positioning, figuring out who really needs it, finding the entry point and building the route to market.

    It’s been a while since I worked on someone else’s GTM full-fledged.

    The last few years have understandably been consumed by building Incubez.

    But thanks to my co-founder and an incredible core team taking greater ownership of what we are building, I now have a little bandwidth to challenge myself again and I want to use some of it to stay connected to my roots.

    So, I am opening myself up to personally work on a few GTM mandates with startups/brands.

    And I come back to GTM with a very different arsenal today.

    Building Incubez has given us exposure to 250+ startup & brand stories, a strong media Discovery engine and collaborations with 30+ ecosystem hubs.

    So my GTM today doesn't necessarily end with strategy on a deck.

    Where there is a fit, we could potentially activate media, distribution, ecosystem access, partnerships and market connections to help the strategy actually take off.

    This isn't me starting another consulting business. :)

    It’s me wanting to keep my GTM muscle alive, challenge myself with businesses outside my own, and hopefully create a few interesting outcomes along the way.

    If your startup/brand is currently at a GTM inflection point, DM me.

    I’m picking only a few to work on personally.

    Originally on LinkedIn →

  • B
    Bhavik Chavda impler.io 2d

    Spoke about GTM at eChai Ventures surat event today.

    It was worth discussing, as even after a decade of GTM, it's still evolving, and one of the most fascinating things shared was IVP.

    Thanks Akash Radadiya and Manoj Adwani for giving me the chance to share my learnings in GTM. It was a pleasure sharing my experience with the community.

    Here's what we discussed:
    🔹IVP (Initial Viewable Persona). In content marketing, don't create content just for your ICP. Create it for the IVP, the audience that sits in the same groups as your ICP. They are the ones who share your content with your ICP.
    🔹Founders and executives should keep talking to users as a priority. What users tell you, no advisor can.
    🔹When starting, go with a low-cost channel like outbound and DMs, rather than jumping straight into paid ads.
    🔹Figure out the right messaging first, then scale the channel.
    🔹Keep experimenting with different ICPs and user groups at the same time. You'll be surprised how well it can go.
    🔹It's okay to give value to channel partners when they're bringing you the business. It can grow into a good channel over time.

    Being omnipresent is a good thing. You should be found everywhere your customer is. Spend your money and effort there once you've found PMF. Pre-PMF, focus on one or two channels.

    Glad to hear Sharib S., as he shared his experience and learnings. Nice meeting Sanket Kumar, Ravi Gandhi, and many others.

    What do you think about GTM?

    Originally on LinkedIn →

Every note →

eChai Partner Brands The partnership →