5 resources from SeedToScale (Accel India) we point people to, and the questions each answers.
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Why we picked it
Kirani has backed Freshworks, Chargebee and BrowserStack, and his rule that the product stays horizontal while the GTM goes vertical is the most quoted line in Indian SaaS for good reason. Covers push versus pull markets, channel focus, first pricing and first hires in one piece.
Why we picked it
Sorts SaaS businesses into serve-me, guide-me, show-me and enlighten-me based on product and buying complexity, using Freshworks and Chargebee as examples. A genuinely useful way to check whether your sales motion matches your buyer.
Why we picked it
Zenoti and MindTickle founders on validating at home before expanding, and on finding a handful of customers willing to build with you rather than chasing volume. A direct answer to whether to prove it in India first.
Why we picked it
The story of an Indian company arriving at a very specific ICP, founder-developers at zero-to-one startups facing a build versus buy decision. Shows ICP discovery as a series of uncomfortable questions rather than a workshop.
Why we picked it
Fills in the part the founder interviews skip: how the team formed out of Zoho, how they picked recurring billing, and the mentoring that pushed them to ask why a customer was buying instead of just closing.
