3 resources from The Neon Show (YouTube) we point people to, and the questions each answers.
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Why we picked it
Manav built Eka out of India when SaaS was not yet a word, so the section on winning Fortune 500 trust from a standing start is hard won rather than theoretical.
Why we picked it
Two companies past 20 million in revenue, both run with India engineering and US selling. He is direct about the founder having to be the great seller first, which most India to US advice dances around.
Why we picked it
The counterweight if you have decided Indian customers will not pay: Unicommerce runs 10,000 to 12,000 dollar contracts with enterprise customers, has been profitable since FY18, and IPO'd. Useful when you are setting India pricing.