Let the product sell
Activation and onboarding
Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.
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Which companies have genuinely fast time to value, and what did they cut to get there?
The pattern across the fastest ones is that they deleted the setup phase rather than streamlining it. Figma and Canva put you inside a working file...
How do the best teams run activation as a continuous programme rather than a one-off project?
They hold the metric definition still for a year and change everything else. A standing weekly cycle, one clearly stated hypothesis per experiment,...