An area

Let the product sell

A self-serve motion that works, and an onboarding that turns a signup into a habit.

Product-led growth 16

When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.

What does product-led growth actually mean, and how is it different from just having a free trial? 5 → We are about to launch. Should we go with freemium or a free trial? 4 → How do I know whether my product can even work self-serve? 4 → I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself? 4 → Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking? 4 → All 16 questions in Product-led growth →

Activation and onboarding 16

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

Everyone says find your aha moment. What is it actually, and how do I find ours? 4 → Our activation rate is 18 percent. Is that terrible, or is that just what it is? 4 → What should a brand new user see in the first minute after they sign up? 4 → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? 4 → How do I pick one activation metric when the product supports five very different use cases? 4 → All 16 questions in Activation and onboarding →

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