We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
An area

Let the product sell

A self-serve motion that works, and an onboarding that turns a signup into a habit.

Product-led growth 16

When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.

What does product-led growth actually mean, and how is it different from just having a free trial? 6 → We are about to launch. Should we go with freemium or a free trial? 5 → How do I know whether my product can even work self-serve? 4 → I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself? 5 → Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking? 5 → All 16 questions in Product-led growth →
Activation and onboarding 16

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

Everyone says find your aha moment. What is it actually, and how do I find ours? 5 → Our activation rate is 18 percent. Is that terrible, or is that just what it is? 5 → What should a brand new user see in the first minute after they sign up? 5 → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? 5 → How do I pick one activation metric when the product supports five very different use cases? 5 → All 16 questions in Activation and onboarding →
eChai Partner Brands The partnership →