Own the story

Brand and narrative

The founder story as a GTM asset, a point of view that sells, and earning trust selling from India to the world.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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What is a strategic narrative and how is it different from our pitch deck? A pitch deck is about you, a strategic narrative is about a change happening in the world that your buyer is living through. The structure Andy Ras... Breaking into GTM 3 resources → Everyone says post on LinkedIn. What do I post if I am not an expert yet? Post what you are seeing, not what you have concluded. You sit in more conversations with buyers in a week than most commentators do in a month, so... Breaking into GTM 3 resources → How do I turn a point of view into content that actually helps sales close deals? Write for the moment in the deal where a rep gets stuck, not for the top of the funnel in general. Ask your AEs which three objections kill deals, ... Doing the work 4 resources →
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