Own the story
Category design
When to create a category, when to win inside one, and how to name the problem so buyers pick you.
Showing 2 of 16 questions. Clear filters
Should we create a new category or just say we are a better version of something that already exists?
For almost everyone at the start, the answer is the existing category. April Dunford's own count is that around 90 percent of recently public tech ...
How do I write the one line that says what category we are in?
Write it as a comparison, not a description. The formula that works is simple: who it is for, what kind of thing it is, and why it beats the altern...
eChai Partner Brands
