Keep and grow the customers you win

Expansion, upsell and churn

Growing revenue inside accounts you already have, and stopping the leaks.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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How do I move net revenue retention from around 100 percent to 120 percent? Do it in the right order. First stop the leak, because expansion built on a leaky base is exhausting: fix involuntary churn, then find the segment ... Leading a GTM team 5 resources → Who should own expansion: sales, customer success, or a dedicated team? Split it by how hard the sale is. Simple expansions that follow naturally from usage (more seats, the next tier) should sit with CS, because they a... Leading a GTM team 5 resources → Our churn got noticeably worse this year. How do I run the fix as a leader? Make it one of the company's top three goals and put one named person on it, which sounds too simple and works almost every time. Then segment befo... Leading a GTM team 4 resources →
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