Who you sell to, and why they care

Positioning and messaging

Making a buyer understand in one sentence why you exist and why you are the one to pick.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer Sales leader Agency or consultant

Showing 2 of 16 questions. Clear filters

We are an Indian company selling to global buyers. How do we position so that being from India reads as an asset rather than a question mark? Do not hide it and do not lead with it. Buyers care about outcome, support and trust, so answer those directly: publish your response times, staff ... How the best do it 5 resources → We pivoted, but the market still knows us for the old thing. How do we reposition without losing the customers we already have? Repositioning is not a rebrand, it is telling people which shelf you are on now, and you will have to say it far more often than feels dignified be... How the best do it 5 resources →
eChai Partner Brands The partnership →