Who you sell to, and why they care

Positioning and messaging

Making a buyer understand in one sentence why you exist and why you are the one to pick.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer Sales leader Agency or consultant

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What is the actual difference between positioning, messaging and copy? I keep being asked for all three and they feel like the same job. Positioning is a decision, messaging is a small set of sentences that carry the decision, copy is the words on a specific page. Positioning answers... Breaking into GTM 3 resources → We sell in India, the US and the Gulf. How much should the messaging actually change per market? The promise stays the same, the proof and the packaging change. What genuinely differs by market is who holds the budget, what the buyer is afraid ... Leading a GTM team 4 resources →
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