Understand the job

GTM roles and career paths

SDR, AE, AM, growth, product marketing, RevOps, sales leadership: what each one really does and how people move between them.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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What separates a great VP of Sales from a merely good one? A great one recruits. If they have not personally hired and carried two or three quota-carrying reps before, they are a manager of a system somebod... How the best do it 4 resources → What does world-class RevOps look like, and when does a company actually need it? World-class RevOps is not CRM administration, it is one person or team owning the definition of truth across marketing, sales, success and finance ... How the best do it 5 resources → What does a world class product marketing function look like, and when does a company need one? Great product marketing owns one thing that nothing else in the company owns: why a specific buyer should choose you over their real alternatives, ... How the best do it 5 resources →
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