An area

Understand the job

What go-to-market actually is, the seats in a GTM team, and how people build a career in it.

What GTM actually is 8

The job behind the acronym: how a product finds, wins and keeps customers, and who does what.

What does 'go to market' actually mean? People say GTM constantly and I still cannot define it. 4 → I am a founder and I have never sold anything in my life. Where do I actually start? 5 → How do I tell whether our GTM is genuinely working or we just got lucky with a few deals? 4 → What is the real difference between product-led, sales-led and everything in between, and which one are we? 4 → When do I stop selling myself and hire the first person, and what kind of person should that be? 5 → All 8 questions in What GTM actually is →

GTM roles and career paths 8

SDR, AE, AM, growth, product marketing, RevOps, sales leadership: what each one really does and how people move between them.

SDR, AE, AM, growth, PMM, RevOps: what do these people actually do all day? 5 → I want to start a GTM career in India but I have zero sales experience. What is the realistic first job? 4 → I have been an SDR for about 18 months. How do I actually make the jump to AE? 4 → I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months? 4 → How do I decide which GTM roles to hire, and in what order? 5 → All 8 questions in GTM roles and career paths →

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