An area
Understand the job
What go-to-market actually is, the seats in a GTM team, and how people build a career in it.
What GTM actually is 16
The job behind the acronym: how a product finds, wins and keeps customers, and who does what.
What does 'go to market' actually mean? People say GTM constantly and I still cannot define it.
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I am a founder and I have never sold anything in my life. Where do I actually start?
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How do I tell whether our GTM is genuinely working or we just got lucky with a few deals?
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What is the real difference between product-led, sales-led and everything in between, and which one are we?
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When do I stop selling myself and hire the first person, and what kind of person should that be?
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All 16 questions in What GTM actually is →
GTM roles and career paths 16
SDR, AE, AM, growth, product marketing, RevOps, sales leadership: what each one really does and how people move between them.
SDR, AE, AM, growth, PMM, RevOps: what do these people actually do all day?
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I want to start a GTM career in India but I have zero sales experience. What is the realistic first job?
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I have been an SDR for about 18 months. How do I actually make the jump to AE?
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I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months?
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How do I decide which GTM roles to hire, and in what order?
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All 16 questions in GTM roles and career paths →
eChai Partner Brands
The partnership →
