Understand the job
GTM roles and career paths
SDR, AE, AM, growth, product marketing, RevOps, sales leadership: what each one really does and how people move between them.
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I want to start a GTM career in India but I have zero sales experience. What is the realistic first job?
An SDR or BDR seat at a B2B software company is the standard front door, and it is genuinely open to people with no sales background because compan...
I am an engineer, a consultant, or fresh out of an MBA. How do I actually switch into GTM?
Your background is not a handicap, it is your entry ticket, but only if you aim at the door it opens. Engineers should look at sales engineering, s...