Understand the job

What GTM actually is

The job behind the acronym: how a product finds, wins and keeps customers, and who does what.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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We are a marketplace, not a software product. What actually changes about GTM? You are running two go to markets at once, and they are not equally hard. Work out which side is scarcer (usually supply) and go get it manually be... Leading a GTM team 5 resources → How is AI actually changing what a GTM team does day to day? The honest picture is narrower than the headlines. Research, list building, first draft outreach, call notes and CRM hygiene are genuinely being au... Leading a GTM team 4 resources →
eChai Partner Brands The partnership →