91 people

The people who actually do this

GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.

Where Everywhere India Global
Known for Everything Positioning ICP Outbound Inbound & content PLG Enterprise sales Sales process Pricing Partnerships Retention & expansion GTM hiring RevOps Category design Community

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April Dunford Toronto
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call. PositioningICPSales processCategory design
Arvind Parthiban SuperOps · San Francisco
SaaS marketing operator turned founder who co-hosts a podcast on marketing Indian SaaS to the world He has run marketing inside Zoho and Freshworks and now sells into a narrow, opinionated category, and the Marketing Nation episodes he hosts pull that same specificity out of other Indian SaaS marketers on channels, ABM and demand generation. PositioningInbound & contentCategory design
Christopher Lochhead Category Pirates
Category design godfather: co-author of Play Bigger and host of Lochhead on Marketing He makes the case that the biggest GTM lever is not out-competing rivals in a known category but defining a new one and teaching the market its language. His frame it, name it, claim it sequence is the practical version of that, and he is blunt about when a company has no business attempting it. Category designPositioningInbound & content
Udi Ledergor Gong · San Francisco
Built Gong's brand and the revenue intelligence category around it He explains, with the receipts from one company, how a distinctive brand voice and a named category do work that performance marketing cannot. Read him for the argument that memorable beats measurable in B2B, and for how to sell that internally. Category designPositioningInbound & content

How this list works

Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.

We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

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