Video · 50 min

B2B SaaS Positioning with Anthony Pierri

SaaSBoomi · SaaSBoomi Podcast Free Intermediate India

B2B SaaS Positioning with Anthony Pierri

A positioning specialist taking questions from Indian SaaS founders specifically, so the examples are companies you know. Pairs well with the Exit Five episode if you want the same ideas applied closer to home.

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The question it answers

  1. How do I write the one line that says what category we are in?

Read with it

  1. The clearest short explanation of why market category is one of five interdependent positioning pieces, with a real... aprildunford.com Article · 12 min read A Quickstart Guide to Positioning April Dunford
  2. Kramer's four product types (vertical solution, new way, 10x better, buy versus build) tell you what you are positioning... MKT1 Newsletter Newsletter · 20 min read The MKT1 Guide to Positioning Emily Kramer
  3. Pierri has done this on hundreds of early stage homepages, so the advice is unusually concrete: say when someone would use the... Exit Five Podcast · 53 min How to Master B2B Positioning with Anthony Pierri (Fletch PMM) Dave Gerhardt with Anthony Pierri
  4. Their public teardowns and positioning strategies are the fastest way to see the same product framed four or five different... fletchpmm.com Tool · Browse FletchPMM: Homepage Positioning for B2B Software Startups Anthony Pierri and Robert Kaminski
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