Podcast · 36 min

Don't review messaging internally, message test instead w/ Peep Laja

Peep Laja · We're Not Marketers Free Intermediate

Don't review messaging internally, message test instead w/ Peep Laja

The title is the answer to your question, and Laja built Wynter because he got tired of the most senior opinion winning. He walks through how the testing is run and what you ask, so you can end the argument this week.

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The question it answers

  1. Everyone has an opinion on our new messaging and nobody can settle the argument. How do I test it instead?

Read with it

  1. The interviewing craft, not the theory: how to open so people feel safe being blunt, how to use five whys past the polite... Klue Article · 14 min read How to Conduct Win-Loss Interviews: Step-By-Step Guide Klue
  2. Three real startup homepages taken apart, showing the whole chain from positioning statement to messaging to the actual... MKT1 Newsletter Newsletter · 20 min read Positioning & messaging teardown, with Anthony Pierri Emily Kramer and Anthony Pierri
  3. The actual method: which five dimensions to score, the open questions that get useful answers, and why you test section by... Wynter Article · 13 min read What is Message Testing in Marketing and How To Do It Peep Laja
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