Video · 17 min

Freemium business model or Free Trial? Here's the framework to decide.

Wes Bush · ProductLed Free Beginner

Freemium business model or Free Trial? Here's the framework to decide.

A decision framework rather than an opinion: it tests your market size, time to value and support cost, so you can tell which door suits your product instead of copying whichever company you admire.

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The question it answers

  1. Free trial, freemium, or demo first? How do I pick which door people come through?

Read with it

  1. Decides the question on the right axes (product complexity, buyer count, time to value) rather than on ACV alone, and makes the... Supademo Article · 12 min read Free Trial vs Demo vs Freemium: The SaaS Decision Framework Narayani Iyear
  2. One of the few pieces that gets specific about the Indian market: rupee tiers, why Indian buyers prefer a generous free tier... evandsouza.com Article · 18 min read SaaS Pricing Strategies for Indian Startups: A Comprehensive Framework Evan D'Souza
  3. The one piece to read if you only read one. It puts the trial and freemium question inside the bigger strategic choice... Tomasz Tunguz Article · 25 min read The Complete Guide to SaaS Pricing Strategy Tomasz Tunguz
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