Article · 7 min read

Freshdesk rebrands as Freshworks to reflect bigger business management software ambition

Harichandan Arakali · Forbes India Free Beginner India

The clearest Indian example of a company outgrowing its own product name and building an umbrella brand over Freshservice, Freshsales and Freshcaller. Read it as a case in timing: they renamed before shipping more products, not after.

• Freshdesk became Freshworks in June 2017 to stop being read as a customer support company only.
• At the rebrand it had over 100,000 customers, more than 150 million dollars raised, and seven acquisitions.
• The umbrella covered Freshdesk, Freshservice, Freshsales and Freshcaller under one brand.
• A Google and Accel study projected Indian SaaS at 10 billion dollars of revenue by 2025, about 8 percent of global demand.