Podcast · 53 min

Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142

Girish Mathrubootham · 20VC with Harry Stebbings Free Intermediate India

Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142

This is the Freshworks story from the founder himself, including how serving the customers Zendesk handled badly became a real business out of Chennai. If your competitor is bigger and better funded, listen to how he chose which fights to pick and which to skip.

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The question it answers

  1. Our competitor's category is bigger and better funded. How do I carve out a segment we can actually win?

Read with it

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  2. Makes the distinction between competitors and competitive alternatives, and points out that the status quo wins roughly one... aprildunford.com Article · 8 min read Positioning and Competition April Dunford
  3. Kramer's four product types (vertical solution, new way, 10x better, buy versus build) tell you what you are positioning... MKT1 Newsletter Newsletter · 20 min read The MKT1 Guide to Positioning Emily Kramer
  4. The founder's own account of entering an existing category (help desk) against Zendesk rather than inventing a new one, and... Freshworks Article · 9 min read The Freshdesk Story: Where and How it All Started Girish Mathrubootham
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