Video · 19 min

How to REDUCE CHURN through CUSTOMER Exit INTERVIEWS

Irit Eizips · CSM Practice Free Intermediate

How to REDUCE CHURN through CUSTOMER Exit INTERVIEWS

The third pass in the short answer is the one people skip, and this is a practical guide to running it: who should make the call, what to ask, and how to get past the polite first reason. Short enough to watch before you book the interviews.

Watch on YouTube ↗

The question it answers

  1. How do I work out why customers are actually churning instead of guessing?

Read with it

  1. The ten strategies are sequenced the way you would actually run a churn programme: instrument, classify reasons, segment by... Chargebee Article · 14 min read Best Proven Strategies To Reduce Customer Churn Nupura Ughade and Arijit Bose
  2. Walks through building the cohort table itself, and separates acquisition cohorts from behavioural cohorts, which is the... Chargebee Article · 12 min read How to Conduct Churn Rate Cohort Analysis to Improve Retention Shaoli Paul
  3. Zoho on the two churn predictors that actually work early (usage depth and NPS) plus a worked cohort example. Written for teams... Zoho Blog Article · 10 min read SaaS churn analysis: Configure your company for customer retention Adhya
  4. An actual interview script, twelve sections deep, designed to get past 'it was too expensive' to the real reason. This is the... Klue Article · 12 min read How to Conduct Customer Churn Interviews: Step-By-Step Guide Adam McQueen
eChai Partner Brands The partnership →