Podcast · 53 min

How Zoho Cracked Global Markets with 3 Iconic Campaigns | Prime Venture Partners Podcast #marketing

Raffic Aslam · Prime Venture Partners Free Advanced India

How Zoho Cracked Global Markets with 3 Iconic Campaigns | Prime Venture Partners Podcast #marketing

Zoho's ex creative director walks through the UAE VAT campaign, an Indian company winning a Gulf market by rebuilding the buyer profile down to who the accountant actually is. That is this answer in practice: same problem, different profile per market.

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The question it answers

  1. We are opening a new market, the US or Southeast Asia or the Gulf. Do we carry the same ICP across or start again?

Read with it

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  2. Compares direct sales, channel and marketing-led entry for an Indian company going abroad, and makes the case that the US may... Inc42 Article · ~12 min read Indian SaaS And The Art Of Going From Local To Global Sandeep Chawda
  3. Accel India's three tests for a segment (uniformity, enough size, reachability at a sane acquisition cost) are the cleanest way... SeedToScale Insights (Accel India) Article · 12 min read Defining Your Market: Choose the right peak before you start climbing the mountain Accel India
  4. Indian founders comparing notes on launching in Southeast Asia, where technical maturity and buyer behaviour differ country by... SaaSBoomi Article · 12 min read Southeast Asia Expansion Playbook for Founders Looking to Launch a New Geo SaaSBoomi
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