Podcast · 40 min

Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

April Dunford and Matt Dixon · April Dunford Free Intermediate

Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

Matt Dixon's research on recorded sales calls found that most lost deals are not lost to a competitor, they are lost to a buyer who cannot decide. If your demos land well and the deal then goes quiet, this conversation explains what is really happening and how to lower the buyer's fear of choosing wrong.

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The question it answers

  1. My demos go well and then the deal stalls. How do I stop that?

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