Every resource, in one place

The whole library rather than one question's worth: essays, podcasts, videos, playbooks and tools, each with a reason it earned its place and, where we could read it, what's actually in it.

18 match. Clear filters

1. 1
   📖Founding Sales, Chapter 10: Early Sales Management and Scaling Concepts in 7 answers Names the two ways founders get the timing wrong, scaling too early and scaling too late, and walks the progression from founder selling to pods to a real team. Useful precisely when you are deciding whether it is time. Founding Sales
2. 2
   📖Founding Sales: the early stage go-to-market handbook in 7 answers The whole 400 page book is readable free chapter by chapter, written specifically for founders and first-time sellers rather than career sales people. Chapters 4 to 8 (prospecting, outreach, pitching, closing) are the ones to read first. foundingsales.com
3. 3
   📖Revenue Architecture in 5 answers The most systematic treatment of recurring revenue as an engineered system rather than a set of departments, with 250+ blueprints you can lift. For leaders building the engine, not for someone still finding the first ten customers. Winning by Design
4. 4
   📖Founding Sales, Chapter 11: High-Impact Sales Hiring in 4 answers The most detailed free writeup of an actual sales hiring process: the profile, artifact-based screening before you spend live time, the mock pitch stage, and what to pay. Free to read online, no signup. Founding Sales
5. 5
   📖Founding Sales, Chapter 12: High-Impact Sales Onboarding and Training in 3 answers A concrete onboarding curriculum you can copy: cohorts, drilling, peer sparring and shadowing, with the argument that practice matters more than the live calls. Exactly what a first ramp plan should contain. Founding Sales
6. 6
   📖Nearbound and the Rise of the Who Economy in 3 answers The book that named the shift from 'what should I buy' to 'who do I trust', and the best argument for pushing partner signals into sales, marketing and CS rather than keeping them in a siloed team. Goodreads
7. 7
   📖Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets in 3 answers The book that gave the discipline its vocabulary (category king, lightning strike, point of view). Read it as the ambitious end of the spectrum, not as a default plan. HarperBusiness
8. 8
   📖Product-Led Growth: How to Build a Product That Sells Itself (2nd Edition) in 3 answers The book that gave most teams their shared vocabulary for this, and the PDF edition is cheap enough to be a rounding error. Read it once for the frameworks, then never re-read it. ProductLed
9. 9
   📖Who: The A Method for Hiring in 3 answers The source of the hiring scorecard: outcomes and competencies written before you meet anyone, then structured interviews against only those. It is the single fix for founders who interview on gut feel. ghSMART
10. 10
    📖Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue in 2 answers The book that defined the function. Worth reading once if you are building the team, mostly for the ten laws and the argument that customer success is a company-wide operating model rather than a department. Wiley
11. 11
    📖Cold Calling Sucks (And That's Why It Works) in 1 answer Eighteen objections with actual talk tracks, thirty one audio clips so you can hear the tone rather than guess at it, and tactics cross-checked against Gong's 300 million call data set. The reference book, not the inspiration book. 30 Minutes to President's Club
12. 12
    📖Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it in 1 answer The method behind the talks, with a Positioning Canvas you can actually run a session against. Short enough to finish in a weekend, which matters if you are the founder doing this yourself. aprildunford.com
13. 13
    📖Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It in 1 answer The standard reference for B2B positioning, and short enough to finish in a weekend. The chapter on choosing a market frame is the one to read before any category conversation. Ambient Press
14. 14
    📖Scaling People: Tactics for Management and Company Building in 1 answer Over 100 pages of it are worksheets, templates and real example documents rather than prose, which is why go to market leaders keep it on the desk instead of the shelf. Stripe Press
15. 15
    📖The JOLT Effect: How High Performers Overcome Customer Indecision in 1 answer Built on 2.5 million recorded sales conversations, this is the evidence that most no-decision losses are fear of getting it wrong rather than love of the status quo, and that pushing harder on pain makes those deals worse. jolteffect.com
16. 16
    📖The Positioning Manual for Technical Firms in 1 answer Morgan's whole subject is the exact fear that keeps agency founders generalist: that narrowing will shrink the pipeline. He argues the opposite case with a step by step method for picking and testing a niche, which is the single highest leverage GTM decision a services business makes. Philip Morgan Consulting
17. 17
    📖The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital in 1 answer Walling bootstrapped five companies, so this is the rare GTM book written by someone who never had money to waste. The marketing and pricing chapters are specifically about picking one or two channels you can afford and grinding them, which is exactly the constraint a bootstrapped founder is under. MicroConf
18. 18
    📖The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million in 1 answer The source text for the hiring, training and demand generation formulas, worth owning if you are the person who has to build a sales org rather than just opinions about one. Wiley