Every resource, in one place

The whole library rather than one question's worth: essays, podcasts, videos, playbooks and tools, each with a reason it earned its place and, where we could read it, what's actually in it.

28 match. Clear filters

1. 1
   📊The Bowtie Standard in 9 answers The clearest single document on what a revenue data model should look like end to end, from lead through renewal and expansion. It is the vocabulary most modern RevOps teams have quietly standardised on. Winning by Design
2. 2
   📊The 2025 State of Cloud GTM Report in 8 answers The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part. Tackle
3. 3
   📊How B2B Brands Grow in 7 answers The source of the 95-5 rule: at any moment only about 5 percent of your buyers are in market, so most brand spend is aimed at future demand. It is the evidence base for arguing brand budget with a CFO. LinkedIn B2B Institute
4. 4
   📊The 2023 SDR Metrics and Compensation Report in 7 answers 365 B2B companies surveyed on ramp, tenure, attrition, activity and comp. When you want to know whether your ramp is slow or your attrition is normal, this is the reference everyone quotes. The Bridge Group
5. 5
   📊SaaS Sales Compensation Benchmarks: Trends and Best Practices in 6 answers The numbers you want when arguing about a plan: median commission around 11.5 percent of ACV, AE pay mix near 53:47, quota to OTE median 4.2x, and a median SaaS win rate of 19 percent. Use it to check whether your plan is normal. Everstage
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   📊57% of SaaS Sales Reps Missed Quota in Q2 2025. Here's What That Means in 5 answers Roughly 47,000 quota carrying reps across 246 companies, with average attainment at 42.7 percent. The number to put in front of a board that thinks your team is underperforming when the quota is what is broken. QuotaPath, using RepVue's Cloud Sales Index
7. 7
   📊2026 Spending Benchmarks for Private B2B SaaS Companies in 4 answers Median marketing spend around 8 percent of ARR and sales around 15 percent, split by funded versus bootstrapped, from a survey of over 1,000 private B2B SaaS companies. Numbers to anchor a brand versus demand budget argument. SaaS Capital
8. 8
   📊Sales Development (SDR) Metrics and Comp Report in 4 answers The longest-running benchmark on SDR quota, ramp, ratios, comp and time to promotion, drawn from hundreds of B2B companies. Treat the absolute numbers as US-weighted and the ratios as transferable when you plan an India-based team. The Bridge Group
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   📊State of the Cloud 2023 in 4 answers The good, better, best NRR bands (100, 110, 120 plus) that boards actually benchmark against, sitting alongside the efficiency metrics they get judged with. Bessemer Venture Partners
10. 10
    📊Should Your SaaS Company Have a Channel Sales Strategy? in 3 answers Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way to sanity check whether your product profile suits resellers at all. SaaS Capital
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    📊State of Outbound 2026 in 2 answers Settles the LinkedIn versus email versus phone argument with one team's real logs: 451,895 calls, 149,376 emails, 39,679 booked meetings, and the exact channel split behind them. Rare to see a vendor publish its own SDR numbers this openly. Cognism
12. 12
    📊The Cloud 100 Benchmarks Report 2025 in 2 answers The annual dataset on the hundred best private cloud companies, including growth rates, multiples, and how long it now takes to reach a hundred million dollars ARR. This is the definition of best in class, with numbers attached. Bessemer Venture Partners
13. 13
    📊The state of B2B monetization in 2026 in 2 answers Survey data from 230 B2B software and AI companies, so you can see what your peers are actually charging rather than what conference talks claim. Notable findings: hybrid pricing is now dominant and AI products carry thinner margins than classic SaaS. Growth Unhinged
14. 14
    📊What's Really Going on in Software: The 2025 SaaS Benchmarks Report in 2 answers Survey data from over eight hundred private companies, with an efficient growth matrix that plots CAC payback against NRR so you can locate yourself rather than just read averages. Growth Unhinged
15. 15
    📊2024 SaaS AE Metrics & Compensation: Benchmark Report in 1 answer Drawn from 170 plus B2B SaaS companies, so when a startup quotes you a quota and an OTE you can check both against a median (800K annual quota, 190K OTE at roughly a 53:47 split). Numbers far off the median are not automatically wrong, but they are a question you should ask before you sign. The Bridge Group
16. 16
    📊2025 B2B SaaS Benchmarks: CAC, NRR & Growth Rate Metrics in 1 answer Pavilion's data comes from operators rather than investors, and the headline numbers on the page (median growth, NRR compression, burn multiple) are enough to calibrate without downloading anything. Pavilion
17. 17
    📊A new look at free-to-paid conversion in 1 answer The 8 percent median and the full distribution across 200 B2B products, which tells you fast whether your filter is too loose or you have a different problem entirely. Growth Unhinged
18. 18
    📊An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied) in 1 answer The evidence behind the strategy shift, at a sample size nobody else has published: branded web mentions correlate at 0.664 against backlinks at 0.218, and the top quartile by mentions averaged 169 AI Overview mentions versus 14 for the next quartile. Ahrefs
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    📊Cold Email Benchmark Report 2026: Reply Rates, Deliverability and Trends in 1 answer Gives you a number to judge yourself against before you conclude the spam folder is the problem: 3.43 percent average reply rate, 5.5 percent for the top quartile. If you are near that, your deliverability is probably fine and your list is the issue. Instantly
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    📊GTM Engineer Salary: Comprehensive 2026 Compensation Guide in 1 answer It shows the one GTM path where pay is structured like engineering rather than sales: 70 to 85 percent of total compensation as base, with only 10 to 20 percent variable. If you want a GTM career without living quarter to quarter on quota, this is the numbers case for why that path exists. Apollo
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    📊How are B2B sales teams using AI in 2026? in 1 answer Pulls the survey data into six concrete workflows (account research, outreach, content, conversation intelligence, CRM execution, forecasting) so you can pick where to start. The uncomfortable stat is the one to sit with: most AI deployments miss their expected commercial impact. Mutiny
22. 22
    📊Product-Led Growth Benchmarks: Key SaaS Findings and Trends in 1 answer You cannot take a motion apart without numbers to compare against, and this has them: 9 percent average free to paid, freemium converting visitors to signup at 12 percent median versus free trials, and free trials with a product qualified lead definition converting around 25 percent. The PQL gap (only 24 percent of PLG companies use one) is the single most actionable finding here. ProductLed
23. 23
    📊Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework in 1 answer The single most quotable attribution finding we know of: across 620 declared-intent conversions and 21.5 million dollars of closed-won revenue, self-reported data credited podcasts with 53 percent of revenue and the software credited them with 0 percent. Refine Labs
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    📊Scaling from $1 to $10 million ARR in 1 answer Sets out exactly what a repeatable sales motion is supposed to look like by ten million dollars ARR, with the four GTM metrics investors will actually check. The right benchmark set for a company still building its ops function. Bessemer Venture Partners
25. 25
    📊Scaling to $100 Million in 1 answer Benchmarks growth, margins, CAC payback and spend allocation at each ARR band, which is what a board is implicitly comparing you against. The most useful single reference for setting next year's targets. Bessemer Venture Partners
26. 26
    📊The 2026 Trends & Playbook for High-Impact B2B Events in 1 answer Useful for the shift it documents: away from big trade shows toward small hosted formats, with partner co-hosted events cutting registration cost roughly in half and regional programmes shipping 35 to 50 percent faster. Read it for the formats, skip the AI section. Zuddl
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    📊The Cold Email Benchmark Report in 1 answer 231,818 cold emails scored for quality and then matched to reply rates, broken out by seniority and department. It is the best evidence we have found that how you write each touch, not just how many you send, moves the number. Lavender
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    📊The state of B2B monetization in 2025 in 1 answer The market you are pricing into, in numbers from 240 companies, so your pricing debate stops being two people's opinions about what feels right. Growth Unhinged