796 resources

Every resource, in one place

The whole library rather than one question's worth: essays, podcasts, videos, playbooks and tools, each with a reason it earned its place and, where we could read it, what's actually in it.

Most cited Recently added A to Z

Everything Podcast Video Article Essay Book Newsletter Report Tool Template Course

All India Global

Any Beginner Intermediate Advanced

116 match. Clear filters

1
7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija in 11 answers Kapil built one of India's few listed SaaS companies, so when he takes apart the myths (Indians will not pay for software, they demand endless customisation, they want enterprise support at SMB prices) he is arguing from a P&L. Essential if you are deciding whether India is a real market for you. The Neon Show · India
2
2X SaaS Founder: How To Sell Global Tech Products From India in 8 answers Sharath has built two enterprise companies (Observe, Sanas) with engineering in India and buyers in the US, and is direct about founder-led sales being non-negotiable for the first customers. Good on what actually has to move to the US and what does not. The Neon Show · India
3
SaaS Playbook: Sales in 8 answers Built from a masterclass with Mohit Garg, former CRO at MindTickle, and written for cross-border companies selling from India, including how to structure SDR and AE teams for cost efficiency. Covers qualification, MEDDIC scoring, pipeline reviews and loss reviews in one place. SeedToScale by Accel · India
4
Getting the Quotas Right for Your SaaS Sales Teams in 7 answers Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at least the sales cycle, quota to OTE around 5 to 6x, and two thirds of reps landing between 80 and 100 percent attainment. SaaSBoomi · India
5
The Revenue Growth Guide for Self-Serve SaaS Businesses in 7 answers A full 0 to 100M ARR guide from an Indian company that lived it, covering acquisition, activation, retention, monetisation and the metrics for each. The best single India-built reference on self-serve. Chargebee · India
6
Indian SaaS And The Art Of Going From Local To Global in 6 answers Compares direct sales, channel and marketing-led entry for an Indian company going abroad, and makes the case that the US may not be your best first market. Honest about the cost of a wrong first sales leader hire in a new geography. Inc42 · India
7
SaaS Sales Compensation Guide: How to Design Scalable and Fair Plans in 6 answers From the Chennai-built comp platform that actually runs these plans for hundreds of companies. It gives the pay mix by role (50/50 for AEs, 70/30 for support roles) and the 4x to 6x OTE quota benchmark you can sanity check yourself against. Everstage · India
8
Freshworks partner program: insights into the evolving channel ecosystem in 5 answers Published margin bands from an Indian origin company: 10 to 15% referral, 20 to 30% solution provider with deal registration protection, up to 40% strategic, plus a 72 hour deal exclusivity window. DQ Channels · India
9
SaaS Playbook: Marketing in 5 answers Freshworks' early marketing approach documented properly: what they measured, what they spent on, and the argument that below two million dollars ARR you should do product marketing and lead generation only. The India cost discipline in it is the part US playbooks never give you. SeedToScale by Accel · India
10
All about Channel Partners: ISVs, VARs, SIs and MSPs in 4 answers An Indian SaaS operator walking through revenue partners versus tech partners, how a startup recruits its first ones, and the common mistakes, framed for founders selling out of India. SaaSBoomi (Marketing Nation) · India
11
Decoding the Salesforce vs Zoho vs Freshworks channel strategies in 4 answers A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins, plus ground level views from partners in Delhi, Bengaluru and Pune. DQ Channels · India
12
Leveraging a YouTube community to build a 100 Cr SaaS company, with Varun Mayya in 4 answers An Indian founder who built audience first and product second, with the process behind the content rather than just the outcome. The clearest local case for founder brand as a real distribution channel. The Neon Show · India
13
SaaS Deep Dives: PMF, GTM and Maverick Marketing with Arvind Parthiban in 4 answers The SuperOps founder frames GTM around one question, is your category established or new, which is exactly the fork in the road for positioning. His channel split of roughly 40% organic, 40% performance and 20% events is a rare concrete answer. Prime Venture Partners Podcast · India
14
Software User Onboarding: How to Cut Time-to-Proficiency in 4 answers A six step onboarding playbook from a Bengaluru company whose entire business is digital adoption, with the distinction that matters most: users completing training is not the same as users doing the job. Whatfix · India
15
Zoho CEO Sridhar Vembu on the Long Game, Transnational Localism, and the Future of AI in 4 answers Vembu articulates transnational localism, the belief that made Zoho's rural India roots a positioning asset rather than something to hide from Salesforce buyers. This is what a genuine point of view sounds like. The Six Five · India
16
10 Sales Compensation Best Practices That Drive Results in 3 answers The operating cadence rather than the design theory: review quarterly, change annually, roll out in phases, and the line worth quoting back to anyone defending a complicated plan, that if a rep needs a spreadsheet and a half hour meeting to understand it, it is already too late. Everstage · India
17
AMA with Sakshi Tulsian: Growth strategies for your non-self-serve product in 3 answers The counterweight: the POSist co-founder on what to do when your product genuinely cannot be self-serve, including pricing onboarding and support as part of the product rather than giving them away. SaaSBoomi · India
18
Decoding Buyer Matrix and Buyer Journey for your SaaS business in 3 answers Sorts SaaS businesses into serve-me, guide-me, show-me and enlighten-me based on product and buying complexity, using Freshworks and Chargebee as examples. A genuinely useful way to check whether your sales motion matches your buyer. SeedToScale (Accel India) · India
19
Empowering the Channel Partner-led GTM Motion in 3 answers The founder of Zomentum, who built a business serving 3,500 plus channel partners, on why partner led acquisition stays under leveraged compared to digital and direct sales in India. SaaSBoomi (Founder's Deep Dive) · India
20
How Krish Subramanian built global SaaS unicorn Chargebee out of India in 3 answers Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley network, and that half their early revenue came from North America anyway. The strongest proof that content-led GTM travels from India. Insight Partners · India
21
How to Build a Clear and Actionable GTM Strategy in 3 answers Kirani has backed Freshworks, Chargebee and BrowserStack, and his rule that the product stays horizontal while the GTM goes vertical is the most quoted line in Indian SaaS for good reason. Covers push versus pull markets, channel focus, first pricing and first hires in one piece. SeedToScale (Accel India) · India
22
How Zoho Cracked Global Markets with 3 Iconic Campaigns in 3 answers Zoho's former creative director explains the UAE VAT campaign, Made in India Made for the World, and how they bought Super Bowl reach through OTT slots instead of a network buy. A masterclass in brand impact without a US sized budget. Prime Venture Partners Podcast · India
23
India's Path to SaaS Leadership is Clear, but Challenges Remain in 3 answers 77 percent of Indian SaaS leaders name ramping critical talent as their biggest challenge, and the piece quantifies how much the GTM talent pool has to grow. Useful context for why your hiring feels harder than the US blogs suggest. SaaSBoomi · India
24
Microsoft Azure partner program in India: a 2025 overview in 3 answers Maps the Indian Azure ecosystem by name: distributors like Redington and Ingram Micro, cloud native firms like Minfy and Quantiphi, ISVs like Freshworks, Zoho and Icertis, with the co-sell paths for each. DQ Channels · India
25
Pricing and Packaging Strategy for GTM Success: Framework for SaaS Markets in 3 answers Segments Indian pricing properly (metro enterprise, Tier 1 SME, Tier 2 and 3 SMB) with the discount each expects, and says the quiet part out loud: budget for a 20 to 30 percent negotiation on almost every Indian deal and set list price accordingly. upGrowth · India
26
Product-led Growth: Learnings From #GROWTH Product Summit 2020 in 3 answers Product leaders from Razorpay, Byju's, Swiggy, Flipkart and ShareChat on data-driven onboarding and growth team structure. Indian scale, Indian constraints, in their own words. MoEngage · India
27
Ritesh Arora of BrowserStack on thinking global and scaling up in 3 answers Includes the detail that matters most: a tweet from the creator of jQuery brought 10,000 beta users in three weeks. Developer trust, not advertising, was the entire early go-to-market. Accel India Insights (SeedToScale) · India
28
SaaS Pricing in India: The Rupee vs Dollar Dilemma in 3 answers Concrete on the mechanics nobody outside India writes about: INR pricing, UPI AutoPay recurring success rates versus international cards, GST, and typical India plan pricing relative to the US sticker. Read it before you decide Indian buyers will not pay. productgrowth.in · India
29
SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan Ganesan in 3 answers The best Indian example of building demand before a product exists: a community launched nine months ahead, a podcast for the same buyers, 100 plus customer conversations, then a launch timed with the funding news. Concrete on the demand gen channels that followed too. The Neon Show · India
30
Sales Attribution: The Complete Guide for B2B Marketers in 3 answers Written by an Indian B2B attribution company, this walks through single touch versus multi touch models and, more usefully, when each one is honest. Good grounding before you pick a model your teams will argue about. Factors.ai · India
31
Zoho partner program: how Zoho is driving partner-led growth in the AI era in 3 answers An interview with Zoho's global partner program director covering 3,000 plus partners, zero entry fees, three tiers, and the deliberate push into tier 2 and tier 3 India through distribution. DQ Channels · India
32
Acing ABM, Customer Dev and Partnerships in the US in 2 answers The Almabase founder on partnering with a billion dollar company as a small Indian startup and the win win win test he uses, which is the honest version of 'punching above your weight'. SaaSBoomi · India
33
Building a Multi-Million Dollar SaaS Company: Whatfix Founders in 2 answers A rare account of channel evolution in order (outbound, then inbound, then events, then expansion) as Whatfix went from one million to seventy million ARR, plus why they split the CTO to the US and kept the CEO in India. The Neon Show · India
34
Defining Your Market: Choose the right peak before you start climbing the mountain in 2 answers Accel India's three tests for a segment (uniformity, enough size, reachability at a sane acquisition cost) are the cleanest way to judge whether a candidate second ICP is a real market or a distraction. SeedToScale Insights (Accel India) · India
35
How to Scale Efficiently: Strategies, Pitfalls, and Success Stories from SaaSBoomi's Playbook Roundtables in 2 answers Indian founders comparing notes on hiring for grit and coachability over resumes, and on what it really costs to sell into the US from India. The on-ground detail you will not get from a US blog post. SaaSBoomi · India
36
Postman's Product-Led Growth Journey with Abhinav Asthana, CEO in 2 answers The best India-origin PLG story told first hand, with Accel's Shekhar Kirani pushing on the specifics. Postman went from a Chrome extension to millions of developers without a sales team for years. YouTube · India
37
Unlocking the US Market: A Guide for Indian SaaS Founders in 2 answers Practical on the first US sales hire, hiring for adaptability rather than a quota record at a big brand, and on testing localised pricing instead of one global number. Note the publisher sells revenue-based financing, so read the funding section with that in mind. Efficient Capital Labs · India
38
Value Metrics and Pricing Design for SaaS Companies in 2 answers Gives you a way to actually pick a value metric rather than just being told to have one: plot activities by frequency and importance, then monetise the medium-medium ones and subsidise the high frequency ones. Worked through with CleverTap as the example. Accel India Insights (SeedToScale) · India
39
Vidit Aatrey Founder & CEO Meesho on Building a Category-Defining Startup in 2 answers This is the episode where the failure comes first: why Fashnear did not work, and then the step by step of power user analysis, personal WhatsApp outreach and home visits that found the real customer. Prime Venture Partners Podcast · India
40
"Big Bets that Paid Off" with Freshworks Founder & CEO Girish Mathrubootham | SaaStr Annual in 1 answer The talk version, where he walks through the early channel testing and the numbers behind it. Worth watching if you want the tone and the hesitations, not just the summary. SaaStr (YouTube) · India
41
"If you don't invest in R&D, you won't have long term growth," says Zoho Corp's boss Sridhar Vembu in 1 answer The clearest statement of the tradeoff in his own words: venture capital pushes spend toward sales and marketing and away from R&D, and he names what that costs you later. Business Today · India
42
"The Smartest Unknown Indian Entrepreneur" Talks About How He Built Zoho Into A Bootstrapped Powerhouse, with Sridhar Vembu in 1 answer Vembu walks through the actual mechanics: the pivot after the dot com crash, ManageEngine turning profitable on Google ads, and why he chose freemium over ads. Rare operator detail rather than philosophy. Mixergy · India
43
11 Years of B2B Content Strategy: What Works vs What's Just Noise | Vanhishikha Bhargava in 1 answer Vanhishikha Bhargava has spent eleven years writing for Indian B2B SaaS teams and is blunt that thought leadership without the founder's and the sales team's input turns into noise. She describes how she pulls opinions out of people rather than drafting on their behalf and hoping for approval. Startuped AI · India
44
3 Years of Zero Traction Then Finding Product-Market Fit (Whatfix, Khadim Batti) in 1 answer Founder led selling with the receipts: 500 personalised cold emails in a month, a first customer signed before the product existed, and later a deliberate narrowing from SMB to enterprise CRM teams that took them from 1 million to 10 million in annual recurring revenue in nine quarters. SaaS Club · India
45
7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija in 1 answer The counterweight if you have decided Indian customers will not pay: Unicommerce runs 10,000 to 12,000 dollar contracts with enterprise customers, has been profitable since FY18, and IPO'd. Useful when you are setting India pricing. The Neon Show (YouTube) · India
46
Abhinav Asthana and Postman: Putting India on the global tech map in 1 answer The scale-up half of the Postman story, including the world's largest API community with 75,000 public APIs shared, and Asthana on getting past the assumption that a global developer product could not come out of Bengaluru. Forbes India · India
47
Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane in 1 answer The best single source on the pre-product community play: 120 cold conversations, Preflight, the Product Hunt and funding double launch, and 30 paying customers in two and a half months. The Neon Show · India
48
AMA with Krish Subramanian, CEO of Chargebee in 1 answer The clearest statement of the partner posture that got them their early distribution: complement Stripe, Braintree and PayPal rather than compete with them, and amplify their features. SaaStock · India
49
B2B SaaS Positioning with Anthony Pierri in 1 answer A positioning specialist taking questions from Indian SaaS founders specifically, so the examples are companies you know. Pairs well with the Exit Five episode if you want the same ideas applied closer to home. SaaSBoomi Podcast · India
50
Building SaaS Business Out of India for the Global Market in 1 answer Chargebee's Krish Subramanian and Accel's Shekhar Kirani on what the India cost and talent advantage really buys you when you scale a sales team, and where it stops being an advantage. Useful ballast when someone tells you to just hire in the US. SeedToScale (Accel India) · India
51
Crafting Your SaaS Pricing Strategy - SaaSBoomi in 1 answer A full session on structuring packaging tiers, which is the mechanical work behind deciding where free ends and paid starts. Delivered to an Indian SaaS founder audience, so the pricing points and buyer assumptions are the ones you actually face. Monetizely (SaaSBoomi session) · India
52
Entering a New Market as a SaaS Business and Finding First Customers in 1 answer Zenoti and MindTickle founders on validating at home before expanding, and on finding a handful of customers willing to build with you rather than chasing volume. A direct answer to whether to prove it in India first. SeedToScale (Accel India) · India
53
EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai in 1 answer Factors.ai is an Indian company built specifically for B2B attribution, so its founder has spent years on the argument this question is about: why one true owner of a deal does not exist and what you show marketing and sales instead. GTMDialogues · India
54
Exotel, SaaS startup serving clients like Ola, Swiggy, Zerodha in 1 answer Where the motion came from: the Ola number masking call, 350 inbound SMBs at 10 to 15 a month, the rupee pricing experiments, and the year by year ARR table. The Neon Show · India
55
Ford, Net Dollar Retention, and Bringing Objectivity to Revenue Growth in 1 answer An Indian SaaS company arguing that NDR, not growth rate, is the metric that survives a tight funding market, with the Ford turnaround as the analogy. It is the clearest case for why NDR is a moat rather than a dashboard number. Chargebee · India
56
Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast in 1 answer Shoor changed pricing repeatedly at Kayako and talks about what it did to existing customers, which is the risk this question is really asking about. He is candid about the changes that cost him rather than just the wins. SaaSBoomi Podcast · India
57
Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast in 1 answer Varun Shoor built Kayako, a help desk product out of Jalandhar sold to customers worldwide, and he walks through how he shaped plans, what he gated and what he gave away. It is the tier design conversation with an Indian founder's constraints in it rather than a US benchmark chart. SaaSBoomi Podcast · India
58
Girish Mathrubootham on building and scaling Freshworks in 1 answer A long interview covering how Freshworks built credibility with US buyers from Chennai, and how the brand kept up as the product line widened. Useful for the multi product positioning problem Indian SaaS hits around Series C. Accel India Insights (SeedToScale) · India
59
Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 in 1 answer This is the Freshworks story from the founder himself, including how serving the customers Zendesk handled badly became a real business out of Chennai. If your competitor is bigger and better funded, listen to how he chose which fights to pick and which to skip. 20VC with Harry Stebbings · India
60
Go-to-Market Strategy for Indian Startups: Distribution Channels That Actually Work in 1 answer Puts the channel decision in Indian terms: banks, NBFCs, industry associations and the large system integrators as routes to enterprise and to tier two and three cities, at a 20 to 40 percent margin and the cost of losing the direct customer relationship. Kae Capital · India
61
How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader | Podcast in 1 answer The 2025 update, including the 500 emails that produced the first customers and the Fortune 10 logo they took at 25 dollars a month for the brand value alone. Prime Venture Partners · India
62
How Krish Subramanian's Chargebee cures the headaches of subscription billing in 1 answer The most granular first customer account: alpha at roughly 12 months, beta at roughly 18, and the first customer a UK subscription box business, plus what the wait cost them personally. Mixergy · India
63
How Ritesh Arora learned from failures to bootstrap, then turn BrowserStack into a $60m rocket ship in 1 answer The unglamorous version, including two failed ventures first and over 50 investors saying no, which is the context that makes the bootstrapped path a choice rather than a brag. FactorDaily Outliers · India
64
How they built a $600M SaaS Company? Ft. Khadim Batti & Vara Kumar Namburu - Co-founders, Whatfix in 1 answer Both founders tell the Dreamforce booth bet and the accidental twelve times pricing discovery, which is the single most useful anecdote in Indian SaaS pricing. The Neon Show · India
65
How to Build Sales Funnel & Pipeline? | Ep.3 by Saurabh SenGupta, Ex-VP, Sales - Zomato in 1 answer A former Zomato sales leader teaching stage by stage funnel math on a whiteboard, including working backwards from conversion rates to the pipeline each rep needs. That backwards step is the part of the answer people skip. Classes At Masters' Union · India
66
How to make QBRs interesting? CS Community India Podcast Series #2 in 1 answer The question is literally how to stop a QBR being a waste of the customer's time, and this is Indian CS practitioners swapping what made customers lean in versus check out. Practical and quick. As Far As I Know · India
67
How we built Postman, the product and the company in 1 answer The founder's own account, including the detail that reframes the whole story: Postman was announced in a Stack Overflow thread, not launched, and reached nearly half a million users before major funding. Postman Blog · India
68
How Zoho is rewriting the rules of enterprise tech in 1 answer The present day proof that this is a policy and not a phase, with Mani Vembu confirming R&D spend still exceeds marketing spend at a billion dollar company. Forbes India · India
69
I'm proud that at Zerodha we don't have growth targets: Nithin Kamath in 1 answer The most quotable source, with 1.1 crore customers acquired without ever advertising, and the deliberate absence of revenue targets, spam emails and push notifications. Forbes India · India
70
If Big AI Goes Everywhere, What's Left for B2B SaaS? 25 Years, 4 Startups, 3 Eras of SaaS in 1 answer Kiran Darisi (Atomicwork) and Sreedhar Peddineni (GTMBuddy), both out of the Freshworks lineage, on why per seat pricing stops making sense when the product is doing the work, and what you sell instead. The practitioner view behind the margin numbers. The Neon Show · India
71
India SaaS Story - Manav Garg (CE) & Founder, Eka) | Fundraising | Hiring | Going from 0 - 1 in 1 answer The zero to one half of the story, focused on the hiring and fundraising decisions that came before Eka could sell million dollar contracts abroad. The Startup Operator · India
72
India's AI Inference Problem in 1 answer Names the version of this problem that is specific to Indian companies: revenue in rupees, inference billed in dollars, and a currency move you did not budget for eating margin. If you sell in INR and run on foreign models, this is your risk in one page. Inc42 · India
73
Inside the making of Zerodha in 1 answer The founder saying it in his own words: no ads, no sales team with targets, not much marketing, and about 1,000 people while the business grew several times over. Primary source for a story that gets exaggerated elsewhere. Nithin Kamath (Substack) · India
74
Is Your SaaS Product Ready for System Integrator (SI) Partnerships? Prashant Dahalkar - Hexaware in 1 answer A leader from an Indian SI says out loud what he needs to see in a product before his teams will carry it: documentation, implementation effort, margin, support. That is the readiness checklist, straight from the buyer of your partnership. Enterprise Tech Sales by Koot · India
75
Navigating the Retention Landscape: Key Takeaways from Chargebee Subscription Data in 1 answer Real cancellation-reason data across a large subscription base: pricing is 31 percent of cancellations, and discounts get accepted 17 percent of the time. Better than guessing why your customers leave. Chargebee · India
76
Paras Chopra: How To Build A Successful Startup In India | Sold Wingify For $200 Million in 1 answer The pricing episode. He wanted to launch at 9 dollars a month and was talked into 99, and explains why price should track the value someone else got rather than the effort you put in. The Neon Show · India
77
PMF Playbook: Chapter I, Understanding PMF in 1 answer Pai splits PMF into product to problem fit and then motion to market fit, and that second half is exactly what founders mean when they ask whether their GTM is ready to scale. He argues it through Indian companies (Atomberg, Urban Company, Meesho, Meru) rather than Silicon Valley examples, so the market dynamics look like the ones you are actually selling into. sajithpai.com · India
78
Positioning in A Crowded Market & Leveraging Board Meetings - Amar Goel Founder & Chairman PubMatic in 1 answer The written answer covers what goes in the pack. From 18 minutes in, Amar Goel covers the other half, how to actually run the meeting so the board argues about the right things, from a founder who took an Indian built company public. Prime Venture Partners · India
79
Postman on Designing for the End User and Product-led Success in 1 answer Asthana says plainly that Postman built customer success instead of a sales team early on. That one staffing choice explains most of what people call Postman's PLG. OpenView · India
80
Postman's Ankit Sobti On Going From Zero To 500K Users Before Launch in 1 answer The origin story with the awkward parts left in: a side project on the Chrome Web Store, adoption arriving from countries they never targeted, and the founders genuinely unsure whether developer love would ever become money until a user posted them a 500 dollar cheque. Inc42 · India
81
Product-led Growth for SaaS Companies in 1 answer Uses the same frequency and importance graph as the pricing piece to work out which product behaviours to build growth around, with BrowserStack and Freshworks alongside HubSpot and Mailchimp. Practical for Indian teams selling self-serve to a global market. SeedToScale by Accel · India
82
Razor-sharp checkout: How Razorpay grew close to eight times in four years in 1 answer The rupee denominated revenue ladder plus the saying no story: refusing to enter buy now pay later against investor pressure and a projected valuation lift. Forbes India · India
83
Razorpay's Journey From a Small Startup to a Big Brand with Co-Founder and CEO Harshil Mathur in 1 answer This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20 basis points on top of MDR was the right price. Prime Venture Partners Podcast · India
84
Revenue Operations: 3 Nuggets Of Wisdom From RevOps Leaders in 1 answer Features the former Director of RevOps at Freshworks making the point that in recurring revenue you cannot draw a border between where sales ends and finance starts. Short, and grounded in Indian SaaS practice rather than US org charts. Chargebee · India
85
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io in 1 answer Toplyne was built in India specifically to tell PLG sales teams which self-serve accounts deserve a human, so its co-founder is talking about this exact triage problem from the inside. SaaS Sessions · India
86
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io in 1 answer Toplyne was built to answer this exact question, which self serve users are worth a sales conversation, so the conversation is about the signals rather than the theory. An Indian show and an Indian founder on a topic the written answer covers with US examples. SaaS Sessions · India
87
SaaS Playbook: Learning from the Practitioners and Building a Community in 1 answer The index into Accel's masterclass series, with each playbook attached to the operator who ran it (Freshworks on marketing, MindTickle on sales, Chargebee on sales ops). When your own channel stalls, this is the fastest way to find an Indian operator who has already hit that wall. SeedToScale (Accel India) · India
88
SaaS startup Rocketlane is going global in 1 answer Has the number that makes the point: over 80 percent of Rocketlane's 600 plus enterprise customers are in the US. Also carries the no MVP stance, build what you are proud to show the world. Forbes India · India
89
SaaS Subscription Billing Lessons from Chargebee's Journey in 1 answer Krish names all four pricing mistakes rather than the tidy version, and this is where pricing is your strongest lead filter actually comes from. The SaaS Podcast · India
90
SaaSBoomi Fireside chat with Ritesh Arora, co-founder and CEO of BrowserStack in 1 answer An Indian founder audience asking an Indian founder the questions a US podcast never asks, about pricing in dollars, hiring abroad and being taken seriously. Worth it for the room's questions as much as the answers. SaaSBoomi · India
91
Sales Ops: Improving the Efficiency of your Sales Engine in 1 answer Pricing discipline lives or dies in sales ops, and this is where it sits in an Indian SaaS org: who owns the guardrails, when the first sales ops hire is justified (around a million dollars of revenue), and the six metrics that tell you whether the engine is actually improving. SeedToScale (Accel India) · India
92
Scaling with fractional CXOs: Startups' solution to stress-free growth in 1 answer The India specific version of the question, written for Indian founders weighing part time senior leadership against equity dilution and full time compensation expectations. The worked example of an NSE listed company using a fractional senior hire to build a function is closer to most Indian founders' situation than an American SaaS case study. People Matters · India
93
Scaling your Startup in 1 answer Zenoti's Sudheer Koneru and CleverTap's Anand Jain on customer acquisition and business model choices while building global SaaS from India. Timestamped, so you can jump straight to the acquisition section. SeedToScale by Accel · India
94
SDR Masterclass with Debdutta Saha | GTM Talk in 1 answer Debdutta Saha has spent his career as an SDR based in India selling into the US, and he writes openly about hiring SDRs here. This masterclass covers what the job actually demands day to day, which is what you screen and coach for if you want them to stay past month four. GTM Talk · India
95
Software Tenders in India 2025: The Complete Guide in 1 answer The shape of an Indian government or PSU software contract, which nothing in the global SaaS canon prepares you for: EMD of one to five percent, advance against bank guarantee, payment split across development milestones, UAT and go live, then an AMC tail at 15 to 20 percent a year. TenderDekho · India
96
Sridhar Vembu is preparing Zoho for the rise of India in 1 answer Vembu on why India is Zoho's fastest growing market and could become its largest, which is the strongest available counterargument to skipping the domestic market. Also good context on building GTM capacity outside the metros. Forbes India · India
97
Sridhar Vembu: How He Bootstrapped Zoho to $1 Billion Without Investors in 1 answer Vembu explains the segment choice in his own words: go to the customers who find the premium products unaffordable, then grow with them. That is a positioning decision, not a pricing one. Thought Economics · India
98
Startup to Scaleup: How Girish Mathrubhootham built the Saas-y Freshworks in 1 answer Written just after the Nasdaq listing, it states the arrangement plainly: based in Chennai with half of sales origination there and most R&D in India, at roughly 300 million ARR. Forbes India · India
99
Tearing Down the Pricing of Zoho and Freshworks in 1 answer A worked competitor teardown of two Indian companies, which is the single most useful artefact a pricing review can produce. Note the conclusion, that both could probably take another five to ten dollars per seat and both miss the solopreneur entirely. SBI Growth · India
100
The art of event marketing with Arun Pattabhiraman and Noel Wax in 1 answer Freshworks' growth chief and an event operator split events into demand generation against brand building, which is precisely the decision that separates pipeline from hospitality. Useful if you are running events out of India for buyers elsewhere. BTS Marketing, SaaSBoomi · India
101
The BrowserStack Journey: Profitability, Funding & Scale, SaaSBOOMi Interview | Ritesh Arora in 1 answer BrowserStack is the self-serve answer built from India: launched free, watched who came back, then moved to subscriptions long before there was a sales team. Ritesh Arora covers the pricing decisions that made that work, which is the part most PLG advice skips. Ritesh Arora, BrowserStack · India
102
The do's and don'ts of cross-border GTM in 1 answer Ten hard rules from a Lightspeed India partner on selling into the US from India, including the happy ears trap and the above versus below the line buyer distinction that wrecks Indian pipelines. SaaSBoomi · India
103
The Early Story of Chargebee: Why it's Better to Start with People, not Ideas in 1 answer Fills in the part the founder interviews skip: how the team formed out of Zoho, how they picked recurring billing, and the mentoring that pushed them to ask why a customer was buying instead of just closing. SeedToScale (Accel India) · India
104
The Great Middling: Hybrid Pricing Model and its Growing SaaS Relevance in 1 answer Explains the platform fee plus included usage plus overage structure that most AI-era companies are converging on, with Twilio and Intercom as worked examples. From the Chennai-built billing company that has to make these models actually invoice correctly. Chargebee · India
105
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage in 1 answer MoEngage's content lead is blunt about why most startup blogs go nowhere: no specific reader, no cadence, and metrics read far too early. It is the same diagnosis as the written answer, from someone who fixed it at an Indian SaaS company selling globally. BTS Marketing, SaaSBoomi · India
106
The Rise of SaaS in India 2023 in 1 answer Splits the ecosystem into India-first companies serving the domestic market and global-first companies exporting, which is exactly the choice this question is about. Gives you market sizes to argue with rather than opinions. Bessemer Venture Partners · India
107
Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome in 1 answer Chapter three of this episode is literally how to position yourself against a giant, and Dunford's answer is the one this page argues for: go at the competing alternative and the frustration, not the vendor. Hosted by Prime VP, so the examples land for founders selling from India. Prime Venture Partners · India
108
Value Metrics and Pricing Design for SaaS Companies in 1 answer Before you meter anything you have to pick what to meter. Sethi's frequency versus importance grid, worked through with Clevertap, is the clearest method we have seen for finding the unit that grows with the customer's value rather than with your cost. SeedToScale (Accel India) · India
109
Vidit Aatrey, Founder & CEO, Meesho in 1 answer The second S-curve is the part most retellings skip. Once existing WhatsApp resellers ran out, the pitch changed to starting a business online with zero investment, and this episode covers the channel mix that followed. The Neon Show · India
110
Webinar: How to configure the perfect Customer Health Score for your B2B SaaS in 1 answer A build session, not a definition: which signals to weight, how to avoid a score that just mirrors logins, and how to test whether it predicts anything. From an India based customer success platform, so the examples are mid market rather than enterprise only. CustomerSuccessBox · India
111
What SaaS Providers Need to Know About India's Digital Personal Data Protection Act 2023 in 1 answer If you sell into Indian enterprises, DPDP is now part of the security review alongside SOC 2. This lays out the obligations that show up in a buyer's DPA: consent, breach notification to the Data Protection Board, deletion rights and cross border transfer limits. Wattlecorp Cybersecurity Labs · India
112
What Startups Can Learn from a $1.7B Co. Chief Information Officer | Karthik Chakkarapani in 1 answer Zuora's CIO walks through his actual evaluation path, from first look to security review to procurement, and how many pitches survive each stage. Hearing the buying committee described from the buyer's chair is worth more than any stakeholder map template. The Neon Show · India
113
Who Gets Hired In An AI-First World? in 1 answer The same shift reported from inside Indian startups, with people leaders at Qure.ai and Neysa saying plainly what is losing relevance: roles limited to task execution without ownership. If you are planning an India based GTM team, this is closer to your hiring market than American job posting data. Inc42 · India
114
Zerodha cash reserve stands at Rs 22,679 Cr in FY25 in 1 answer The thesis proved in the profit and loss: 47 crore rupees of advertising against 8,847 crore of revenue, roughly half a percent, versus 539 crore on salaries. Entrackr · India
115
Zoho Partner Tiers and Partner Value Scoring in 1 answer A live Indian example of tiering done as a published rulebook rather than a negotiation: an entry revenue threshold, then points across revenue, customer success, market readiness and engagement deciding whether a partner moves up. Copy the structure, not the numbers. Zoho · India
116
Zoho's Unconventional Path: Building a Global Tech Giant from India's Heartland in 1 answer Vembu built a global software company from Tenkasi with no outside funding, and this interview is him explaining the structural choices behind it: rural R&D hubs, domain specific rather than frontier AI models, no layoffs. It is the strongest existing proof that where you sell from matters less than what your cost structure lets you outlast. Dataquest India · India

Or browse by who made it

Every publication, podcast and author the hub leans on, ranked by how much of it they carry.

All sources →

eChai Partner Brands